June 8, 2020

The reign of Content Marketing. Going strong in 2020

Marketing is an exciting universe hiding unexplored opportunities. A play-field for creativity. It grows, it changes, it adapts. And the center of it all is You. […]
September 2, 2019

Checklist for Online Competitions in 2019

Brand-specific contests on social media exist since the mid-2000s, but they are still omnipresent on all digital levels. However, social media platforms and applications changed within […]
June 6, 2018

The New Era of Collection Ads on Facebook

What are these collection ads or assortments on Facebook and what should they do or improve? If you like, the name says it all: These ads […]
January 29, 2018

Instagram Stories and their Benefits

What are Instagram stories? In August of 2016, Instagram released the Instagram Stories in response to Snapchat’s success. Instagram stories are made up of photos and […]